Our Story Founded in 2014, Lulana was born from a simple belief: style should be elegant, comfortable, and for everyone. Starting as a small design studio in Florence, we began by crafting timeless, high-quality pieces that blend soft textures with refined lines. Over the years, we grew from creating casual everyday wear to a full collection of men’s and women’s apparel, staying true to our core focus on fine fabrics and thoughtful tailoring.